With the world's greatest football tournament just around the corner, sports and entertainment channel Sony Six is set to launch their 2014 FIFA World Cup marketing campaign and they have roped in John Abraham for the same, said a statement Wednesday.
John will be seen donning the persona of Brazil's striker for the campaign that promises to bring alive the zeal and excitement of the football tournament in India.
The "Madras Cafe" star is also the owner of Indian Super League franchise from Guwahati.
John Abraham, who appeared as a prolific striker in the movie ‘Dhan Dhana Dhan Goal' says the impact Bollywood stars can have on the promotion of any sport besides cricket in India.
"It's a fact that our country doesn't have stars outside cricket and Bollywood so we must do as much as possible for sports. What Shah Rukh Khan is doing is fabulous and if all of us can do that it would be great," John abraham said.
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