Sai Chakaravrthi says, "We plan to start scouting for the cast from the month end. We plan to raise about Rs. 50 lakh for the project and we have already collected about 30 percent of it through Online donations." He added, "The film's story is about the different stages in an individual's life. We have about five stages and each of us (directors) will direct each portion. We are planning to make each portion about 30 minutes long."
A writeup on the official website of Idi Modalu reads, "Idi Modalu is an expression, expression of life, drama, beauty, love, a window to all human emotions and a medium to articulate creativity. It is an art form that has neither boundaries nor horizons, mesmerizing audience with amazing visuals and sound, pushing creative limits to new heights."
"Idi Modalu will enthral you, make you laugh, cry and give you hope, and inspire to dream. Idi Modalu can change people's life, induce social consciousness and bring a revolution."
"Idi Modalu is first of its kind in Andhra Pradesh in crowd funding model, this movie which is being produced by the people i.e., you and Idi Modalu is not only crowd funding feature film it is also crowd sourced for the people who have been waiting to get into film Industry with their talents in their respective fields and Idi Modalu is to the people who loves cinema."
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