The official word from the makers of India’s first ever performance capture motion picture, Eros International Media Ltd, is that the film has grossed a massive sum of Rs 42 crores (worldwide) in the opening weekend.
“Directed by Soundarya Rajnikanth Ashwin, the Photorealistic Performance Capture technology film has set a new milestone in the history of Indian cinema and set the box office ringing with a bumper opening weekend and grossed Rs. 30 crore in India and Rs. 12 crore overseas. With pre-sales from satellite rights in multiple languages, audio and music rights exploitation, brand tie ups and other income, the film is well on its way to cross Rs 100 in revenue just after the opening weekend”, said the official statement.
Commenting on the successful opening of the film, Nandu Ahuja, Senior V P, India Theatrical, Eros International Media Ltd said, “Thalaivar fans have given huge thumbs up to the film which showcases the charisma of their favorite superstar in a never seen before avatar. Advance booking for the opening weekend especially in Tamil Nadu was outstanding and true to Rajini films, the shows opened as early as 5.00 a.m. to capacity audiences with the build-up commencing the night before. As the film continues to attract huge numbers with its high octane action, photo realistic animation and of course Rajinikanth’s larger than life persona, we expect the film to continue wowing audiences.”
Commenting on the film’s overseas performance, Pranab Kapadia, President, Marketing and Distribution, Eros International Plc, added, “Fans of the superstar across the world have appreciated the film and it has opened extremely well in the overseas markets.”
Jyoti Deshpande Group CEO & MD of Eros International Plc said, “We are delighted with the superb response to the film which has been a labour of love over the last two years. We thank the critics and the audiences that have helped build such a wonderful momentum to the film and given recognition to Soundarya’s vision and talent. We are seeing an overwhelming demand for a prequel or a sequel. Watch this space. But for now enjoy Kochadaiiyaan in 2D or 3D with your entire family, in a big screen near you, in a language of your choice”.
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