Monday, 28 April 2014

  • Ajith Comes First and Vijay Comes Second

    Coming Ajith's birthday, there will be a clash of his two films on TV. After Jaya TV decided to air Arrambam on the special day, Sun TV announced that their channel will telecast his this-year release Veeram. The move by the Maran's family-owned channel surprised, as they are not airing Jilla, the satellite rights that they bought for a good price.

    General Trend
    The genral trend followed by most channels are if one channel is airing Ajith's movie, its rival chooses Vijay's films. It is simply because they are considered as on-screen rivals. The actors' fans leave no opportunity to ensure that their favourite hero wins. As a result, TV channels use this sentiment to garner maximum TRPs.

    Sun TV's Surprise
    Sun TV acquired the satellite rights of two big releases -Veeram and Jilla - of this Pongal. When it has both the films in its kitty, the channel has broken the popular trend. This move has surprised the entire industry, which was expecting Vijay's movie to be aired. By doing it, the channel has taken a brilliant decision and has left audience in deep confusion on which movie to be watched.
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