Monday, 30 June 2014

  • Jigarthanda gives it back with a smile

    It is Rajini's formula to get it all first and then give it back. Jigarthanda has done it in a similar style.

    It has been a vulnerable project ever since it was announced, and in response to all the hype and criticism, the team has found a way to put it altogether and make it even more trendy. A famous film can never lay off media's attention!

    All mediums have been updating Jigarthanda morsels, from it being a Korean rip to censorship differences with the producer denoting the delay in release. Promotional campaigns matter a lot for a film's success in today's scenario.

    Jigarthanda has come up with this really innovative promotional poster. Using every other media house's post on Jigarthanda, the team itself has made a collage of all those and have made a satirical declaration with a smiley quoting, "Promotions started"?

    This is indeed an interesting move to address some of the baseless frenzy for the movie. Think different. Reach different.

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